Social Media Marketing in the European Football Industry Dissertation

Social Media Marketing in the European Football Industry - Dissertation Example The paper operates mainly based on research question which can be stated as follows: Do European football clubs that engage fans through e-marketing techniques generate more revenues than those who do not? Most of the large clubs are known to many around the world, showing a positive relationship between fan base and revenue generation. This relationship is strengthened through innovative e-marketing techniques by the clubs. Football is one of the most popular sports not only in Europe but also around the globe. There are billions of football followers and fans. Since the world is changing to become a global village comprised of an online community, the concepts of e-commerce, e-business and e-marketing are very common. The traditional boundaries are no longer hindrances in the frequent communication of people who live thousands of miles away from each other. E-marketing is a growing phenomenon which is based on the most recent and innovative marketing tools such as social media and mobile phones. It is equally beneficial for all industries, producers and investors to get engaged in income generating activities. All of the European football clubs have a large number of fans and followers who attract investors and sponsors to finance the clubs so that their products and services are maximized. The analysis of data collected for this study through primary and secondary sources, shows that the clubs which engage their fans through e-marketing techniques are generating solid revenues even in times of recession. Contents Abstract 1 Contents 2 Football as an Industry 5 Marketing and Sports Communication 6 Role of Branding and Brand Awareness in Marketing 9 Marketing through Social Media 13 Types of Social Media 16 Viral Marketing 19 Web 2.0 Marketing 21 Web 3.0 Marketing 22 Social Media and Online-Social Networking 24 Marketing Football through Social Media 26 Demand and Supply Chain: 27 Publicity and Popularity: 27 Direct Interaction between Football Clubs and Fans: 28 Reward for Fans 28 Engage and Expand Fan Circle: 28 Set up Campaign 29 Procure Content 29 Update Content 29 Track Metrics 29 Analyse and Review 30 Effective E-Marketing 30 Social Media and European Football Clubs 32 Research Question 41 Methodology 41 The Rothschild Study 41 Sampling 42 Data Collection 42 Questionnaires 42 Interviews 43 Online Surveys 43 Types of data 43 Rate of Response 43 Triangulation 44 Length of the Study 44 Findings 44 Clubs’ Personnel Preferences 44 Nexus between E-Marketing and Increase in Revenues 46 Benefits of Common Age Groups 53 Increase in Number of Fans for Increase in Revenues 54 Income Generation by the Clubs through Fan Engagement 55 Discussion 59 Intensify Use of E-Marketing Strategies 59 Enhance Relationships with Fans 60 Establishing a Dedicated Communications Department 60 Leverage Experts to Boost Interaction with Fans 61 Design Interactions Based on the Stimulus-Response bond 62 Explore the Potential of Social Media 62 Exploit New Strategies Made Possible by Web 3.0 63 Train the Ordinary Users 63 Development of a Marketing Strategy for the Club 63 Economic/Financial Aspects 64 Social Aspects 65 Technological Aspects 66 Limitations 66 Future Research 67 References 67 Appendix A 77 Appendix B: New technology for Football Fans â€Å"Apple TV† 80 List of Tables and Figures Figure 1 Clubs’ Revenues 2010/11 5 Figure 2 Annual Progress in Social Media Comments 14 Figure 3 60 seconds on Facebook 23 Table 1 Social Network landscape as of August, 2009 16 Figure 4 Social Media Workflow 27 Table 2. Popular Social Networks as of July 2009 32 Fig. 5 The Fan Engagement Spectrum 34 Figure 6 Facebook’s March to a Billion 37 Fig 7: Clubs’ Personnel Preferences 42 Fig 8: Nexus between E-Marketing and Increase in Revenues 43 Fig 9: Clubs’ Revenues 44 Fig 10 Facebook Share of Time Spent Online 44 Fig 11 Role of Social Media in Revenue

1984 George Orwell Essay Example | Topics and Well Written Essays - 500 words

1984 George Orwell - Essay Example All privacy of the people is done away with. An individual cannot express, he is part of the collective conformity. Each citizen is required to be a loyal follower of the government. Physical and emotional tortures are the accepted procedures to achieve the reformation goals. The supreme leader eliminates the fundamental rights and freedom of expression of the citizens. They are like the dumb, driven cattle. Since each movement is monitored, people are afraid to exhibit even emotions. Human nature is suppressed. Youth is taught to rebel against the parents. "It was almost normal for people over thirty to be frightened of their own children." (Orwell n. d.) They are afraid of their shadows! Newspeak relates to domination of the thought process where in the State will command it in totality, with no scope for the opinion of others. It will remove all shades of meanings from the language that which is not conducive to the philosophy of the state. Thus, the vocabulary gets reduced every year and the words like rebellion, freedom etc., will vanish from the dictionary of the totalitarian state. The processes of destruction of words begin with the introduction and use of Newspeak to give a blow to logical thinking with a deliberate scheme to oppress the freedom-loving speakers. Its negative connotation is its ‘beauty.’ The government’s main aim is to know what is going on in the minds of the people, and telescreens are installed to watch their moves. News about false hopes is broadcasted. The tools like newspaper, print media and speakers give information, not truth, and what is convenient from the government point of view. Psychological principles are used to brainwash the people and to secure their commitment to the philosophy of the party. For example, they apply electrical shocks to subdue and weaken the spirit of Winston. The constant supervision makes the citizens the virtual prisoners in their daily lives in Oceania.

Ethics In The Criminal Justice System Philosophy Essay

Ethics In The Criminal Justice System Philosophy Essay The concept of good is the distinguishing feature of any act we call moral (Souryal,  2007,  p.  72). Our ethics are guided by our morals. The government and the criminal justice system must be fair, ethical and unbiased. They must work with a code of ethics. These codes of ethics will provide moral guidelines and professional standards of conduct (Souryal,  2007,  p.  111). Members of the criminal justice system have moral obligations and qualities that have to be met. The standards that they are held to are of the highest level and hold them to the obligations of honesty, fidelity, and duty (Souryal, 2007). This helps to explain the existence of social contract. According to the Internet Encyclopedia of Philosophy (2004) the social contract theory is the view that persons moral and/or political obligations are dependent upon a contract or agreement among them to form the society in which the live (para. 1). This theory keeps people from being treated unjustly. It proposes that we are individuals with different identities, that we are equal, that we create society, and that acting human we can maintain that we are free and equal (Souryal, 2007). The social contract theory is known through three different people. They are Thomas Hobbes, Jean-Jacques Rousseau and most importantly John Locke. Thomas Hobbes believed that there was a need for a central authority to settle conflicts and settle disputes. Entering into a social contract would help them to become a civil society. He felt that society was led by their emotions and that self-preservation would eventually lead to war. He felt that the only solution was to have a commonwealth ruled by a ruler or king and that is the only way that peace would be kept, justice served and happiness achieved (Souryal, 2007). Jean-Jacques Rousseau believed that all men are created to be equal and therefore no one has the right to rule or judge another. He believes that every citizen should decide collectively on how to live together and what laws should be enacted. He also noted that the citizens must live in close areas. If they are spread out so they cannot meet on a regular basis this social contract would not work. He believed that society most invoke their free will and constitute themselves politically. This would be good for society both individually and collectively (Internet Encyclopedia of Philosophy, 2004). John Locke used some of Hobbess theory but built upon it to make it a greater society contract. He believed in liberalism and a more liberal form of government. He wanted group economic and prosperity and disliked anything that did not fall under those guidelines. He believed and had trust in societys moral judgment and felt as if the government should only be used to settle extreme disputes . He believed that natural law was a way to freedom, market economy, commerce and happiness. He proposed separation of powers and a system of checks and balances (Souryal, 2007). So there we have three different theories to the social contracts. We have Hobbess idea that we should be ruled by a ruler or a king, Rousseaus idea that we should all rule ourselves and make our own laws, and Lockes idea of liberalism which is what society is built on today. The key principles of Lockes social contract are economics and limited rule for the government. Locke believed that society should have free commerce and be able market the economy as they see fit. They should be able to obtain their wealth through a free economical society. The government should setup and pass the laws for society but in doing so not infringe on societies freedom. The government should uphold those laws and administer punishment to anyone that breaks those laws. Societies freedom should come first and foremost in the eyes of the government when passing laws or dealing out punishment. Lockes principles were used within the Bill of Rights. He believed that even though there was a government to help to run our society he felt that an individuals freedom should be sacrificed for this government. Freedom of religion, freedom to assemble, and freedom of speech and press are freedoms of society and therefore should not be taken away and within the bill of rights it states that no law should be passed to take these freedoms away. A regulated militia shall not overshadow the freedom and right to bear arms. The freedom to protect their homes from against unreasonable searches and seizures, a speedy trial, non-excessive bail, and trial by a jury of their peers also follows Lockes principles. The government will not act upon their own but only by the power that the Constitution allows them (U.S. Bill of Rights, n.d.). Lockes principles play a role in the criminal justice system. His idea that an individuals freedom must not be infringed upon is one of the most important in the criminal justice system. The rights of citizens must not be violated even as they are being arrested for breaking the laws setup by the government. An individual must not be held for an indefinite time before they stand trial for the crimes they are accused of. An individuals privacy must not be violated. All paperwork must be in order if they are to be observed or search and seizure of any properties. Private security firms are not held to the same standards as our criminal justice system. They do not require all of the paperwork that the justice system does. They can use survelience equipment that cannot be used by the justice system. Private security firms are not held to the same moral and ethical standards that the criminal justice system is. The criminal justice system must follow strict guidelines that make sure that they do not violate a citizens rights. They cannot lie and cheat to make the case. This is not the same rules that private security has to follow they can use all means possible to get the job done. Natural law is the law of humanity. Human reason is what natural law is based upon and supercedes legislative law. It is the moral obligations of human beings. The fundamentals of the natural law is used in the United Nations Declaration of Human Rights. These rights state that all human beings are born free and equal in dignity and rights; everyone has the right to life, liberty and security of person; no one shall be subjected to slavery or servitude; no one shall be subjected to torture or to inhuman or degrading treatment or punishment; everyone is equal before the law; everyone has the right to freedom of thought, conscience, and religion; and everyone is entitled to all of the rights and freedoms set forth in the declaration (Souryal, 2007, p. 87). According to Souryal (2007), there are natural law principles that restrict state power. They are governments shall not deprive anyone of liberty or citizenship; governments shall not banish individuals; governments shall not disallo w habeas corpus; and governments shall not arbitrarily deprive anyone of property (p. 87). These are freedoms that individuals were born with and have the right to practice. The natural laws are things that the governments have no right to infringe upon. Freedom does not give an individual the right to break the law to justify their means. An individual must live by ethical standards and obligations just as the criminal justice system must follow the same standards and obligations. Criminal jusctice systems have standards and obligations that they have to follow. The members of the system has to follow the law and be fair and unbiased at the same time. They must protect society and their rights. Individuals have their rights and freedoms set down by the bill of rights. They have the freedom of speech but this does not mean that they have the right to harm someone elses reputation. They have the right to bear arms but this does not mean that they have the right to shoot and wound or kill someone else. They have freedom of religion which means that everyone has the right to choose what religion they want to practice without being condemned for it. These are all personal rights that require some ethics to practice them properly. Lockes ideas concerning liberalism could have been thought as being too idealistic. Without these ideas it would have been a possibility that the idea of liberty and free enterprise in the world today would not have been possible. Many of Lockes principles were used in forming the Declaration of Independence. As a result we as a nation are free and prosperous today (Souryal, 2007).

The Theme Of Death In Poems Essays -- essays research papers

The Theme of Death in Poems Death is a common theme in many poems. It is viewed so differently to everyone. In the poems, "Because I could not stop for Death," "First Death in Nova Scotia," and "War is kind" death is presented by each narrator as something different. To one it is a kind gentle stranger while to another it is a cold cruel being. A kind gentleman stranger personifies death in, "Because I could not stop for Death." The narrator of the poem is a busy person, with little time, and definitely no time to die. Her carriage driver, which is death, arrives to take her into immortality. Death isn't hasty, he doesn't take her quickly. He drives her past things that the narrator had not taken the time to notice in a while. The narrator watched as he drives her past a school, where children are playing, and then on they go past fields. She sees the sun go down, and the carriage driver past the sun, but she realizes they weren't passing the sun, it was passing them; time was passing by, past her life. Her life has now past her by, and she is arriving at her final destination, which was her grave, yet she describes it as her house. In the end she is looking back, and sees how centuries have passed, yet she isn't passing by anymore, and to her this hundred years seems as no time at all. Finally she accepts her death, and is able to pass into eternity. To her death wasn't har...

Communication Barriers Essay

â€Å"So the whole war is because we can’t talk to each other,† Orson Scott Card. Ineffective communication is a major risk when working in health care. Both speaker and listener need to be in agreement about the message transmitted between each other. There are many factors that influence the way we communicate, and the intended message may not be understood. A person’s gender, sexual orientation, race and ethnicity, age, culture, language, economic status, stereotypes, regional differences and noise are several barriers to effective communication. For communication to be effective, everyone needs to be responsible for clear communication, endeavoring to send and receive clear messages with as little distortion as possible. What is communication? Communication is a process involving several steps, among two or more people, for the primary purpose of exchanging information. It takes place when people interact in both verbal and nonverbal conversations. To get the point across to a person that is going to be involved in the conversation the information must pass through various channels. There are different steps required to get any information across. The first step is to transmit your idea or message. This begins with the source or the originator of an idea. The source takes this idea and puts it into a code and then transmits this message through a channel. The channel is a means by which the message is expressed, and there is a variety of channels that can be used. Various channels include phone, face to face, text messages, emails, and even Twitter. Next the receiver takes the message and interprets the code, or decodes it. Once this is done the receiver responds or gives feedback. The message or code can be misinterpreted due to noise or barriers.  Communication barrier is what makes communication complex, difficult, and sometimes frustrating. Communication barriers can have a large impact on getting the message across. People tend to erect barriers hindering their ability to  communicate. Physical barriers are defined as the specific area of transmission of communication. There are various kinds of physical barriers like the presence of closed office doors, separator screens, specified cabins, cubes, workstations, sections for people of different status and task or anything that physically separates people from one another. In organizations, physical barriers can be effective in the overall spread of the message. With a variety of checks and a strong platform, they can avoid encroachment of strangers and create cohesive teams.  Emotional barriers are related to the emotions of both the source and receiver. A person’s emotions can have a great effect on their message. When various emotions are involved, the message could be no more than an emotional outburst. People will focus on these emotions rather than focus on the message. The challenge is to examine and evaluate emotional barriers in communication and focus on what the other person is saying. Cultural barriers are created when people of a different culture communicate. When they communicate there is a tendency to share less information than those of our cultural heritage. Translating messages into words and behaviors is based on a person’s cultural background and is not the same for each person. Culture is a combination of various formative influences placed on us as we grow up. The major factors in this development of culture are religion, caste, creed, nationality, social status, values, beliefs and many such elements. Cultural elements have their big role to play when a person participates in communication. When someone becomes a part of a group and become attached to it, sooner or later, they get adapted to that group in terms of the cultural code of the group. Intercultural communication occurs when people who have different cultural traditions start a conversation. In order for you to have an error-free communication, you need to study and understand the cu ltural differences of your receiver as well. Technological advancements have made the communication process far more speedy, accurate and smooth. The development of smart phones and computers has made communication more comfortably accessible. All business practitioners and modern managers understand the importance of multidimensional moving of communication at multi-location stations traveling through innumerous ways of channels and mediums. In the  circumstances, when the whole social-networking and business functioning depends on technological tools of communication, it becomes highly significant to operate these tools ensuring that they 14 The IUP Journal of Soft Skills, Vol. VI, No. 3, 2012 are error-free. On the contrary, devices are electronic systems and they keep facing errors now and then, causing unpredictable communication errors in terms of its delivery to the desired end. Sometimes even the accuracy of these gadgets is questioned. The more we depend on these technological tools, the higher the chances are of getting error harms involved in the process. Sometimes, poor signals or unreceivable frequency of the transmitted messages cause trouble in getting those downloaded or decoded, resulting and leading to the failure of accurate message delivery, and sometimes it becomes tougher to ensure even its partial delivery to anyhow run the activity. Devices like cell phones, Internet and various other technological applications keep facing such errors depriving us of comfortable transaction and transmission of messages. Such system failures and its non-competing performance as desired by the sender or receiver lead to technological noises. The world of language is full of variety and pleasing choices. In a country of various languages like India, language keeps slightly changing every fifty miles. In the southern part of India, organizations prefer the regional language of communication, while this practice is not found in the northern region of India. Language is a highly important tool to describe our opinion, likes and dislikeness, preferences, thoughts, and ideas while communicating. It is always important to ensure that the language of the sender and the receiver is the same for a successful transmission of communication, but most of the time, language proves to be a potential barrier in the course of communication. Gender Barriers Gender has its own specified impact on the pattern of communication. As has been observed by the researchers, a woman uses approximately 25,000 words a day while talking, whereas a man uses around 10,000 words. As per the various medical reports, the speech ability of girls begins far earlier than boys. There are certain things that the girls cannot express due to gender barrier what boys can do and vise versa. The physiognomy of the boy and girl is responsible for language ability differences. The reason for  this lies in the neuronal wiring of a man’s and woman’s brains. The communication model of man remains linear, logical and sectioned, while woman’s expression is a combination of logic and emotion. Normally, during an interaction, woman uses different types of words while explaining any incident, and man uses a different set of words while explaining and describing the same incident. This difference is majorly because of the gender barrier. Interpersonal Barriers Interpersonal barriers comprise differences between the source and the receiver. There may be multiple differences between the encoder and decoder which result either in failure or partial delivery of meaning or content. The success ratio of communication is far higher when the person who communicates and the person who receives it are Comprehensive Modeling of Communication Barriers: A Conceptual Framework 15 on similar wavelength in terms of language, understanding and both ensure alike interpretation of the message in question. The lesser the interpersonal gap, the stronger the chances of communication success. Noise Barrier Noise is an external factor which causes interruption in the flow of communication. There are various types of noises available in the environment blocking the communication flow fully or partially. The major types of noises are discussed in detail in Figure 3. Description of Components of the Model Communication Noise Communication is an intricate process which encompasses various ideal conditions for the message to pass through successfully from the sender to the receiver. The factor of noise is very important, as it has been given due representation in almost all the communication models propounded by various researchers. In communication models, noise interference occurs during the decoding process of messages transmitted over a channel by an encoder. There are many examples of noise, and some major noise problems have been discussed in the comprehensive model of noise barriers in Figure 3. Environmental Noise According to Adler (1991), since we are constantly bombarded with more stimuli than we can absorb and more perceptions than we can keep track of, we only perceive those images that may be meaningful. We group perceived images into familiar categories that help to simplify our environment, which become the basis for our interpretations and allow us to function in an otherwise overly complex world. Environmental noise majorly springs from physical disturbances causing disruptions and creating problems in the smooth flow of communication from one point to another. For example, it is highly difficult to listen or understand the message if the speaker transmits communication from a noisy place like near the loud speaker during party/celebration. Sometimes, it becomes very difficult to respond over the phone or to a person nearby communicating with you if you are at the railway platform or a bus stand as these places are known for high decibels. Physiological Noise Physiological reasons are also effective noise barriers in the communication process. In this category, biological reasons like physical maladies that prevent effective communication, such as actual deafness or blindness are also taken into account. Sometimes intricate problems in clear utterance also cause physiological barriers in the process of communication. In this category, all those physical deficiencies or impairment causing obstruction to clear and smooth flow of communication are taken into account. Psychological Noise The psychology of the source communicator and receiver has its inevitable influence on the process of communication. The final shape of a thought or opinion does undergo structural changes based on the psychology of the person who communicates. The psychology is such an important factor that it sometimes makes the opinion of one person appear differently to the others. Our psychology consists of perception, attitude, vision, experiences, feelings and emotions, including various experiential amalgamations collected from our childhood to adulthood. The psychological metamorphosis is an ongoing process. The communication pattern and the contextual value of it are very much demonstrations of one’s psychology. Similarity of a  psychological approach solves this noise barrier to some extent. Difference in psychology between the sender and receiver magnifies the complexity of psychological noise. Specific mental condition can influence communication. For example, the mood of communicator or receiver naturally influences psychological noise and sometimes severely hampers effective communication. Cultural Noise â€Å"As we are different from others in various areas so is our culture. While language and communication systems are part of the culture, and language has often been used as a proxy for culture, the overlap between language and culture is only partial. For example, Comprehensive Modeling of Communication Barriers: A Conceptual Framework 17 Spanish speakers come from a variety of countries with distinct cultures† (Del Pinal and Singer, 1997). Cultural differences cause cultural noises. Taken-for-granted assumptions most of the time cause misunderstanding. Stereotypical assumptions can be potential contributors of cultural noise. Diversity of culture and cultural background is the mother source of noises of this category. Organizational Noise The most significant activity of any organization is a constant flow of communication in multi-directed locations internally and externally. Communication is a constant happening in organizations in various structures, formats and modes channelized at various hierarchical levels. The possibility of lapses in communication always remains very high and needs to be given due care and attention through continuous monitoring. The most common directional flow of communication in the organization is upward and downward. But the horizontal flow is also the integral part of the process. In the cross-functional movement of communication, the poorly structured messages do create a lot of troubles. If a message is poorly crafted by the higher-ups, it might create confusion and improper decoding of the intended meaning. Such types of instances are considered as organizational noise. Syntactical Noise Grammar of any language is the base framework to provide a structure to our  thoughts and expressions. But converting thoughts at a fast pace and applying suitable grammatical structure to it and ensuring correctness while speedily interacting and exchanging sentences, whether verbal or written, may be difficult at times. Molding thoughts into sentences and at once following the appropriate grammatical pattern is a very intricate process, and sometimes the user of a language does not have the efficiency or dexterity required to do so effectively. For example, when any incident is described by a communicator, he might commit mistakes in altering tenses at a fast pace, which results in syntactical noise. Mistakes in grammar can disrupt communication, leading to syntactical noise. Semantic Noise Most of the times, words have more than one meaning. The context of the interaction also prefixes the preciseness of the meaning of a particular word. Each one of us, as a communicator, has got his own style of using different words in different contexts. Sometimes the meaning of a word is presumed but it is not the intended meaning. Adler (1991) commented that â€Å"misinterpretation can be caused by inaccurate perceptions of a person or situation that arise when what actually exists is not seen. It can be caused by an inaccurate interpretation of what is seen; that is, by using my meanings to make sense out of your reality†. Thus, the variety of interpretations causes semantic noise in the communication process. 18 The IUP Journal of Soft Skills, Vol. VI, No. 3, 2012 Conclusion Communication is an integral and underlying element in any relation, whether personal, social, professional, global or business. Communication is the key factor that helps any business to progress substantially. The advent of new technologies has ensured the availability of efficient tools of communication through which the percolation of message, sending and receiving, has become much faster. Even then, dependence on electronic gadgets begets new system errors, either haulting the communication process or transmitting it inaccurately or after much delay. There are innumerable factors which may disrupt the communication flow, and these disruptions are known as potential barriers or various types of noises causing unexpected interruptions. The models displayed in the paper are rich resources to  monitor the active zones where the barriers might occur and can cause difficulty in the delivery of the message intended. The proposed models describe the barriers in the overall communication process and the respective points at which the probabilities of such disruptions are higher. No doubt, the barriers create complexity, difficulty and interruptions in communication, but the suggested model will naturally help in understanding such undesired occurrences. The conceptual framework does provide an exhaustive understanding of such complex situations caused by barriers and noises and shows how to remove them from the path of communication flow to enjoy constant and accurate flow of communication from one to another or many. Hahn Gail (2007), The Communication Coach II, Coloring Outside the Lines. Palazzolo Sam (September 2008), â€Å"Influential Communication†, available at http:/ /findarticles.com/p/articles/mi_qa5286/is_20080901/ai_n28118653. Accessed on November 1, 2014 . Sanchez Nick (September 2008), â€Å"Communications Process†, available at http:// web.njit.edu/~lipuma/352comproc/comproc.htm. Accessed on November 2, 2014

Crocs Essay

The company’s primary products include footwear and accessories which utilize its proprietary closed cell-resin, Croslite. It operates through three segments: Americas, Europe and Asia. *source from WSJ. The stock price (from 1/1/2007 to now) shows the overall up and down trends to Crocs. The point indicates on Nov. 2007, Crocs’s price meltdown. Clearly, Nov 2007 is just a start for Crocs to keep going down. 2. Management problems-Inventory Crocs is a huge shoe-manufactory and international company. As mentioned in the case, there is some management problems exist in the company. As seen the chart of price above, such big volatile may reflect something wrong in the company. As we analyze the balance sheet and income statement of Crocs. We find that the inventory turnover is a little low. That is a huge problem for Crocs. Because the low rate means there are too much surplus inventory in the company. While shoes are fashionable items and Crocs is now offering large amount of new styles to customers. Thus the surplus inventories do damage to the company. The chart below compares Crocs with related-field companies to see if the inventory turnover is really low. *source from www. sec. gov/ However, I think Crocs’s inventory crisis may not be that serious. Because Crocs is an international company which focuses on seasonal products, the excess inventory can be digested selling abroad. Besides, there is another way to handle this problem. According to Ron Snyder, President and CEO of Crocs, there’s really no risk in having excess inventory of our high-volume products, where the new products we want to have excess capacity in place where, when a given style takes off in a season, we can quickly ramp up and take advantage of that new style.